connecting the dots
NEW LINKS BETWEEN KNOWN THINGS
It is not about developing a production approach, a communication strategy or creativity.
What it is all about for us is to find new links between whatever exists and what is about to come.
CONNECTING THE DOTS
Millions of possible dots in a shape of technicalities, ideas, media tools, territories, people, cultures and next things. All of them just waiting to be linked and to be turned into new deliverables, new concepts or new executed ideas.
We don’t follow dogmas, which always has the result of thinking about things with somebody else's mind.
We are NEXTHING.
Imagine to jump in an immersive experience where the world around you is available at few inches from you and you being still seated on your chair. This is just a very easy description of what virtual reality can do. Our VR department mastered the VR technique to the highest level ever see so far. Take your customer in a world you can shape at your desire and give him a one time life experience.
studio and post
Technology is an important element for the success of a well-designed execution and the main support of a communication idea. We develop new approaches considering Technology as a mandatory tool like Virtual reality, Augmented Reality and other new technologies all in-house.
Our studios in Manchester are equipped with a carbon neutral technology and work with real-time set VR and Virtual attendance with 360VR 8K cameras. This is called “The Vectar project”.
You can see all the postproduction elements combined in a commercial or in any video production. But how do they combine as we move along the process? Simple: they don’t combine. At least until today.
THE “NO WALLS” PROJECT
We work on a “no walls” approach where all the postproduction elements are combined in one circular approach. To do that we physically took down all the walls in our postproduction facility and here we again transformed what is a “vertical” process into a “vortical” process.