surgical
communication
SURGICAL
COMMUNICATION
When you need a special initiative to communicate or to support your service or product.
An initiative that might be outside your advertising masterplan but which needs to be coordinated,
fast and efficient.
When it need to be done with an outside of the box and impactful approach.
WHEN
WHEN
A special initiative created starting from a specific need. A combined strategy between many different communication tools like digital, events, flash mob, one to one action and any other next thing. A final composed deliverable for an executed idea.
WHAT
WHAT
Because the world spins fast. Competitors are always on the move and any yearly plan needs to be updated. To prevent instead to follow and even to anticipate and be at the lead of your market segment.
WHY
WHY
philosophy
connecting the dots
NEW LINKS BETWEEN KNOWN THINGS
It is not about developing a production approach, a communication strategy or creativity.
What it is all about for us is to find new links between whatever exists and what is about to come.
CONNECTING THE DOTS
Millions of possible dots in a shape of technicalities, ideas, media tools, territories, people, cultures and next things. All of them just waiting to be linked and to be turned into new deliverables, new concepts or new executed ideas.
We don’t follow dogmas, which always has the result of thinking about things with somebody else's mind.
We are NEXTHING.
We are not an advertising agency. We do focus on distinctive single projects for our clients. When a specific communication initiative is needed we work on a surgical strategy, creativity and execution in order to give an accurate and consistent output and reach the client’s goal(s). The production side is covered in-house creating a very unique workflow. We moved from “vertical” to “vortical” where all the elements contribute to designing the communication tools without preconceptions on deliverables - this might be video content, a live event, a digital action or a next thing in a mix of different initiatives.
