surgical

communication

SURGICAL

COMMUNICATION

When you need a special initiative to communicate or to support your service or product.

An initiative that might be outside your advertising masterplan but which needs to be coordinated, 

fast and efficient.

When it need to be done with an outside of the box and impactful approach.

WHEN

WHEN

A special initiative created starting from a specific need. A combined strategy between many different communication tools like digital, events, flash mob, one to one action and any other next thing. A final composed deliverable for an executed idea.

WHAT

WHAT

Because the world spins fast. Competitors are always on the move and any yearly plan needs to be updated. To prevent instead to follow and even to anticipate and be at the lead of your market segment. 

WHY

WHY

philosophy

connecting the dots

NEW LINKS BETWEEN KNOWN THINGS

 

It is not about developing a production approach, a communication strategy or creativity.

What it is all about for us is to find new links between whatever exists and what is about to come.

 

 

CONNECTING THE DOTS

 

Millions of possible dots in a shape of technicalities, ideas, media tools, territories, people, cultures and next things. All of them just waiting to be linked and to be turned into new deliverables, new concepts or new executed ideas. 

 

We don’t follow dogmas, which always has the result of thinking about things with somebody else's mind.

We are NEXTHING.

We are not an advertising agency. We do focus on distinctive single projects for our clients. When a specific communication initiative is needed we work on a surgical strategy, creativity and execution in order to give an accurate and consistent output and reach the client’s goal(s). The production side is covered in-house creating a very unique workflow. We moved from “vertical” to “vortical” where all the elements contribute to designing the communication tools without preconceptions on deliverables - this might be video content, a live event, a digital action or a next thing in a mix of different initiatives.

worldwide

presence

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 LONDON
 MANCHESTER
 WARSAW
 MILAN
 ISTANBUL
 BEIRUT
 MUMBAI
 SHANGHAI
 CAPE TOWN
 DUBAI
 RIYADH
coming
 LOS ANGELES
 BUENOS AIRES
 HONG KONG