He began his career in 1984 at the advertising agency Ogilvy & Mather in Milan, where he served as a copywriter and then as Creative Director. In 1990, with three other partners founded Motion Picture House, an advertising, film and TV production company. He worked as a producer and board member for 14 years, leading it to become the second largest company in Italy in terms of size and business scope, extended to communications and events. He worked with leading clients such as Wind, Procter & Gamble, TIM, Nestlé, and others. In 2004, he left Motion Picture House and founded Casta Diva Group as its main partner. He led the Group as president from its London headquarters for 13 years, opening 11 offices in North America, Latin America, Africa, Europe, and Asia, in addition to the Italian one, creating the most extensive film production network for advertising, film, and TV. The world's leading production and communications provider for Procter & Gamble, a client for whom he provided global consulting services, collaborating with the Cincinnati headquarters and the headquarters in Geneva, Singapore, and Santiago, Chile. With the acquisition of Blue Note srl (the Italian branch of the historic New York venue), already listed on the AIM Milan stock exchange, and with a reverse takeover, he listed the Castadiva Group on the stock market. He collaborated in the founding of Dinamo Camp, a pro bono association that represents The Hole in the Wall in Italy, actor Paul Newman's charity, overseeing its communications strategy. In 2019, he left the Casta Diva Group and founded Nexthing Ltd in London, which is now an international consulting firm that has also represented the athlete Marcell Jacobs.